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The Story

The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe. Florence, 1993. The name “Pepe” was immediately identified with an irreverent sensuality, made of contrasts and opposites. From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual versatility and cutting silhouettes. A new idea of a woman, our woman, is brought to life: sensual, irreverent, courageous and self-aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She brandishes a strong, independent spirit and is an idealist. In a short time, Patrizia Pepe proved itself capable of creating iconic garments of indisputable originality, recognisable and appreciated over the years.


In Autumn-Winter 2012, the brand unveiled its precious seal to the world, designed to embody the exclusive stylistic and qualitative content of all Patrizia Pepe products: the Fly symbol. The insect’s silhouette undergoes an ultra-modern reinterpretation and becomes an iconic symbol. Impossible for it to go unnoticed. Light, fierce and daring. Just like Patrizia Bambi’s personal vision of things. Today, the brand keeps pursuing its path focusing on deliver integrated and engaging experiences which customers expect. Off line and On line are deeply connected, the brand aims to deliver an omnichannel digital strategy to meet - and exceed - evolving customer needs.

Brand Essense

Patrizia Pepe is a transversal, cross-occasion brand. Remaining loyal to its DNA the brand stays in the affordable luxury world which it’s an evolving segment growing at three times the rate of luxury.
Sophisticated colours, irreverent prints and sinuous lines. A style specialized in transmitting emotion, where the most essential shapes and the most unexpected detailing mean that every single garment is a hymn to womanhood.
 The brand, a precursor of fashion, proposes collections which are the result of constant research, expressed in the quality of materials used and meticulous details. From idea, design to garment: everything is conceived to exalt the silhouette.