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The Story

Arav Fashion was born in 2002 with the Silvian Heach project, a women's fashion brand with a clear and ambitious philosophy: to create accessible, stylish and easy to interpret clothes. Since the first year of activity, Silvian Heach records an immediate commercial success, which allows the two founding partners - Mena Marano and Giuseppe Ammaturo - to lay the foundations for the diffusion of the brand in Italy and abroad through a consistent retail development with franchising formula. . In 2009 Silvian Heach Kids was born, a new challenge for the Group; the childrenswear line is dedicated to children from 1 month to 16 years.

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In September 2011 the Arav group launched a web & social project that includes various digital platforms and is extended to all brands in the portfolio, which includes the website, e-commerce, social channels (Facebook, Twitter, Youtube, Instagram) and is still in continuous implementation and development.

 

In 2012, following a licensing agreement signed by Arav with the British car manufacturer, the Aston Martin baby fashion collection was officially presented at Pitti Bimbo, an exclusive clothing project with a British spirit, dedicated to children from 1 month to 16 years.

 

 In the following years the Arav universe continues its expansion: in March 2014 Silvian Heach enters the eyewear sector for the first time, proposing an Eyewear collection complete with eyeglasses and sunglasses, while the SS / 15 season marks the great debut of the new SH line. Today, more than 10 years after its establishment, the Arav Group aims to consolidate its position in the market both in the women's and children's segments and, at the same time, to increase its presence abroad. In 2016 the Arav group made its growth path with John Richmond for the production and distribution of the London designer's collections.

 

In 2017 the Group strengthened its licensing and new projects strategy by entering the world of jewels and bijoux. In 2019 the foundations are laid for new lines and new collaborations planned for the year 2020.

Brand Essense

A womenswear with a strong identity for a woman who wants to feel charming and gritty, with garments with a high stylistic content and highly competitive pricing.

The Silvian Heach woman loves good taste and quality of products, combined with a strong passion for the search for details. A decisive characterization that is reflected in the furnishings of the store

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Determination, teamwork and passion. A transversal fashion in terms of proposals and targets. Mood easy to interpret and accessible to different women on different occasions. Three cornerstones of  the Arav Group philosophy , which have remained unchanged from its foundation to today.

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Every evolution of the fashion system is for Arav an important strategic opportunity for improvement, which stimulates new energy and determination for future growth.

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